About Us
The sixth generation of the Tribhovandas Bhimji Zaveri (TBZ) takes the lineage of the family business forward with the launch of Azora Jewellery
Born into a family with a lineage of over 150 years, Rajaswee Zaveri, the granddaughter of Padmashree Kishorebhai Zaveri and the great-great-grand daughter of Tribhovandas Bhimji Zaveri, is the sixth generation member to join the family enterprise of fashion jewellery. In 2018 she revealed an exquisite preview of the new Bridal Collection of TBZ (Delhi) along with her own stand-out collection for the modern women—Rajaswee by TBZD.
“I have always been fascinated with the history of jewellery in our country; the craftsmanship, techniques and the various kinds of gems and metals that entail this industry. I am blessed to be born in a family where I had the opportunity to see different kinds of traditional and modern jewellery and study their intricate designs and patterns very closely.”
Rajaswee’s lineage has enabled her to look at things with detail and facilitated her education. After successfully completing the undergraduate course in visual arts and photography from the UK, she returned to India and opened her photography company—‘Kaiross’, which has completed a wide array of projects both commercial and artistic in a short span of time. It was during this period that she shot an advertisement for TBZD. “This shoot resulted in my understanding of the intricacies of jewellery and the keen interest led me to educate myself about the various types and cuts of diamonds, slowly progressing to grading and then their designing. The glitter and shine of gold and the possibilities of it working beautifully with diamonds were the natural progression of my thought process. The fact that I had a ready-made school in TBZD gave wings to the flight of my imagination and soon I was curating and consulting the brand’s jewellery pieces”, she said.
Her vision became clearer with her designs coming to life and thus resulted in the creation of her own brand of jewellery exclusively for kids. “Azora Jewellery takes birth from the idea of ‘sky is the limit’, especially when it comes to design and aesthetics. Since the beginning of our time, gift-giving has been a way to strengthen our social connections and to let someone know we appreciate them. Every year, we spend a lot of time, effort, and money finding the right gift for the person we love. A gift that also suits the occasion” she added.
TBZD has served its clients for generations and this addition to the lineage with a contemporary and modern outlook is expected to do justice to the rich legacy of excellence that the brand is known for. And now Azora jewellery brings wearable luxury for children of all growing ages. The brand’s aim is to celebrate each milestones with on-trend jewellery pieces made for your little ones right from birth through the pre-teen years.